[Port Louis, 3 August 2022]
Mauritius Tourism Promotion Authority and Economic Development Board Mauritius have reactivated their global partnership with Liverpool Football Club, making Mauritius the club’s Official Tourism and Economic Development Partner.
The partnership was originally formed in July 2020 but was temporarily placed on hold due to the Coronavirus pandemic. Now that international travel restrictions have been lifted, both parties have been keen to reactivate the partnership, which will run for a further two years.
The partnership sees Mauritius benefit from a range of LFC digital, social media and marketing assets in a massive boost to the country’s goal to become a leading global tourist destination and business hub of Africa. As English football’s most successful club and one of the best teams in the world, LFC has a huge international following, with hundreds of millions of fans across the globe.
To celebrate the reactivation of the global partnership, LFC and MTPA are launching a new national competition, ‘Memories Last Forever,’ which is open to enter for everyone in Mauritius.
The competition offers all Mauritian residents the opportunity to enter a draw to win a trip to Anfield, home of Liverpool FC. The free-to-enter draw launched on August 3rd and will run for one week. To enter, all Mauritians have to do is visit www.mauritiusnow.com
As well as being one of the top premier luxury holiday destinations with one of the highest rates of return visitors, Mauritius is also one of the most business and investment-friendly locations in the world. The island has been an established centre for international banking and finance for at least 20 years, and plans to grow this reputation for business around the world.
The Government of Mauritius is committed to enhancing and expanding the image of Mauritius around the world and the impact of Covid-19 on the international tourism and business sector has only increased the importance of the country’s international branding strategy, making the deal with LFC such a crucial and valuable one to the country.
The relationship between Mauritius and Liverpool Football Club goes back many years. LFC enjoys a huge following on the island and opened an international academy on the island three years ago.
Ben Latty, Senior Vice President of Partnerships at Liverpool FC said: ‘We’re delighted to build on our existing relationship with Mauritius following the opening of the LFC International Academy on the island in July 2019 and the successful launch of the partnership in 2020.
“We have a large, passionate fan base in Mauritius, and we are pleased to be able to bring our supporters closer to the club through this partnership. We look forward to continue working with Mauritius Tourism and its Economic Development Board to support their ambition to further establish the country as a leading tourist destination and economic forum.”
Arvind Bundhun. Director of MTPA, said: “The devastating global impact of COVID-19 increased the importance of our nation’s branding strategy around the world, and the need for widespread recognition in our key markets. With the Mauritian tourism industry now back up and running, the 2022-23 EPL season is the perfect opportunity to reactivate our three-year partnership with LFC, which now has two years to run.
“Liverpool FC is one of the most prestigious, successful and historic football teams in the world, and this partnership will be of enormous benefit to Mauritius’ immediate and future prosperity.
“By successfully leveraging the far-reaching benefits that this agreement provides, I am confident that we will deliver a tremendous return on the country‘s investment to both our people and businesses in the years ahead.”
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